Rooted in Ritual

Curated care for natural brows, radiant skin & soulful beauty

Welcome to Define Beauty

Welcome! I’m Alyssa, a Holistic Esthetician and founder of Define Brows by Alyssa. Enjoy the comforts of my warm and inviting wellness studio. With 25 years of experience and ongoing trainings, I’ve been devoted to enhancing natural beauty with luxurious brow services, rejuvenating energy healing treatments and holistic professional skincare.

Services Rooted in Ritual

At Define Brows, every treatment is designed with intention — to honour natural beauty, restore balance, and create space for calm.

The Shop

Curated skincare and brow rituals to extend your in-studio treatments into your daily routine.

Kind Words from Clients

  • "I absolutely LOVE Alyssa and the services she provides!! Of course she's a magician with the brows - I get my brows and lashes done regularly by her and they are perfection. She brings out a shape in them I didn't know was possible, especially when I get the lamination in addition to a tint. But what I'm truly hooked on are her facials and reiki sessions. I've tried a couple of her facials but keep coming back to the classique - OMG what an experience...I've fallen asleep before! It's more than skin care, it's a full on spa experience. It's an absolute treat and my skin just glows."

    Natasha M.

  • "Ever since I moved to the Okanagan I've been trying to find someone to take care of my brows and I was so lucky to find Alyssa, she has the hands of an angel. I can now say that I have found someone I can trust to take care of my eyebrows. She's so good with the tweezers that you can't barely feel her plucking. They have never looked this good. Highly recommend her."

    Mireya B.

  • "I absolutely loved my Reiki Session with Alyssa! The healing energy she offers is gentle but powerful, and her intuition is incredibly on point. The session left me feeling inspired, uplifted and grounded at the same time. Her brow sessions are amazing too. I highly recommend Alyssa!"

    Cindy L.

  • "I would only trust Alyssa with my brows going forward. After being burned way too many times, I’m super grateful to having found define brows. I love how Alyssa shaped them and paid so much attention to even the tiny strays around the brow. I’m never going anywhere else again"

    Anya M.

  • "What a great addition to Vernon! I recently got my brows shaped and tinted + some facial waxing. My brows have never looked so great! Alyssa was meticulous and removed every hair and my brows are shaped to perfection. I love them!! Alyssa is so warm, welcoming and knowledgeable. I'll definitely be going back :)"

    Kindie W.

  • "Alyssa is so wonderful! She has radiant energy. Whenever I come in, I know I’ll have a good laugh and leave with the best brows of my life!"

    Emily R.

Experience the Ritual

Whether you’re here to restore your skin and brows or to bring the ritual home, your journey starts here.